Wednesday, April 1, 2009

Silversea Tsunami - Ken Watson Takes the Helm (Or Are We Observing Rearranging the Deck Chairs Again!)

It is reported in Seatrade that Ken Watson, who just days ago resigned (by request?) from Regent Seven Seas as executive VP of sales and marketing is joining Silversea heading sales and marketing, revenue management, reservations and air/sea.

I must pause for a moment and ask two questions:

First, with all of the problems with Regent's marketing of faux luxury and failure to deliver the product as promised (discussed here at length), why would Silversea hire him?

Second, it does not take a rocket scientist (or cruise industry executive) to figure out that it is literally impossible for one person to be in charge of sales, marketing, revenue, reservations and air/sea. So why put it out there that Mr. Watson is going to do it?

Is this yet another sign of rearranging the deck chairs? Is it simply that whomever Silversea's first choice(s) was (were) declined?

For me this raises even more concerns than the departures!