Friday, April 17, 2009

Iamboatman's Blog Provided Timely Information That Causes Silversea to Throw Out The Children (Program) To Keep the Luxury Bath Water

Last week I posted that Silversea was going to institute a Children's Program ala Regent Seven Seas Cruises: Silversea is Robbing The (Regent Seven Seas') Cradle. The information was not posted or confirmed anywhere else that I am aware of. At the time I said "Silversea is making a big mistake". And I was, apparently, correct.

The information I posted here found its way onto Cruise Critic and between Silversea consistently reading my blog, The Gold Standard Forum and Cruise Critic today one of my readers let me know of Silversea posting that is abandoning the Children's Program before it even started. Steven Tucker, Silversea's Vice President of National Accounts, posted on Cruise Critic just minutes ago:

From Steve Tucker:

OK, you have spoken, and we have heard you!

We appreciate your comments and the passion you have about preserving the sophisticated, club-like atmosphere and ambiance aboard Silversea.

With that being said, we have decided to stop promoting the $199 Children's Programme.

We were quite surprised at the amount of attention and numerous posts that this subject has created. Since Silversea ships have no quad occupancy suites and a very limited number of triple occupancy suites, this program was never intended to generate a huge increase in the number of children that would normally sail on Silversea at any given time.

In any case, it is now our desire to revert back to the way we have previously handled the few children that do travel on Silversea. We will continue to ensure the best possible cruise experience for all our valued guests.

Thank you again to the readers of this board for your valuable input.

Steve Tucker
Vice President National Accounts & Eastern Region Sales, The Americas
Silversea Cruises

It seems that, as I have said before, the overall clientèle of Silversea and Seabourn is, in fact, tuned into a difference sense of what a luxury experience than Regent. There is a difference between graciously accommodating the children that to cruise on luxury lines and marketing to draw them to the ships.

At least here the experience was short-lived and did not effect more than the emotions of the few that actually knew of it's existence.